HemmaPro vs ServiceFinder, modern mobile app vs legacy directory
ServiceFinder is one of Sweden's oldest craftsman directories. HemmaPro is the mobile-first app replacing it. Compare features, price and verification.
ServiceFinder has been a reliable Swedish craftsman directory since the early 2000s. But the market has moved to mobile, and there, HemmaPro is generations ahead.
This comparison looks at how a classic web-first platform stacks up against a modern app built for Swedish homeowners in 2026.
Web-first vs mobile-first
ServiceFinder was designed for the desktop browser: long listings, filters and contact forms. Its app came late and still feels like an add-on.
HemmaPro was app-first from day one. Chat, push notifications, image upload and status updates happen where you already are, on your phone.
Feature comparison
On the surface the platforms look alike. Under the hood they are two different worlds.
| Feature | HemmaPro | ServiceFinder |
|---|---|---|
| Native mobile app | ⭐ iOS & Android | ⚠️ Web-first |
| Push notifications | ✅ Real-time | ⚠️ Mostly email |
| In-app chat | ✅ Unlimited | ⚠️ Limited |
| Verified pros | ✅ Mandatory | ⚠️ Partial |
| Video in profile | ✅ Yes | ❌ No |
| Job commission | ⭐ 0% | ⚠️ Lead-based |
| RUT/ROT integration | ✅ In-app | ⚠️ Manual |
| National coverage | ✅ Yes | ✅ Yes |
The verification that makes the difference
On ServiceFinder pros can list with a relatively low bar. On HemmaPro F-skatt, liability insurance and trade certifications (Säker Vatten, Elsäkerhetsverket, Måleri) are checked before the first booking.
For homeowners it means every pro you chat with is already pre-screened.
Pricing and business model
ServiceFinder uses a mixed model with lead and subscription fees for pros. That pushes prices up for customers the same way Offerta does.
HemmaPro takes 0% commission. Pros only pay for visibility if they want to, not to respond.
Who fits which?
ServiceFinder suits you if you want to browse a classic directory and contact pros via a form.
HemmaPro suits you if you want to compare quotes, chat and book from your phone in 10 minutes.
Frequently asked questions
- Is ServiceFinder cheaper than HemmaPro?
- No. Both are free for customers, but ServiceFinder's lead model inflates quotes. HemmaPro is 0% commission.
- Can I find the same pros on both?
- Often yes. Many pros are on both but prioritise HemmaPro because it doesn't cost them per lead.
- Is HemmaPro available across Sweden?
- Yes, HemmaPro has pros in all major cities and most municipalities.
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