HemmaPro vs Offerta, why Swedish homeowners and pros are moving away from the lead-fee model
Offerta uses a lead-fee model where pros pay 200–800 SEK per quote. HemmaPro takes 0% commission. See how the difference lands in the price you get as a homeowner.
Offerta is one of Sweden's oldest home-services platforms, and its entire business is built around leads: contractors pay 200–800 SEK for every quote they send, whether they win the job or not. It sounds fine until you realise that cost always ends up in your quote.
HemmaPro is the opposite: 0% commission, no lead fees, and verified pros who only pay for optional visibility packages. Here's how the two models actually differ in practice.
How the lead-fee model works
When you post a request on Offerta, 3–5 pros buy your contact info. Each has paid 200–800 SEK before they even know you're serious. The result: aggressive sales calls, inflated quotes and pros who care more about lead ROI than your project.
On HemmaPro, pros see your request for free. They choose to quote based on the job, not the lead price.
What you actually pay
A plumbing firm paying 500 SEK per lead and winning one in four has an acquisition cost of 2,000 SEK per job. That's baked into the hourly rate, usually 150–250 SEK extra per hour.
On a 6-hour job that's 900–1,500 SEK you're paying for the pro's lead costs. On HemmaPro that cost doesn't exist.
Head-to-head comparison
Here is how the two platforms differ on what actually matters to Swedish homeowners and pros.
| Feature | HemmaPro | Offerta |
|---|---|---|
| Job commission | ⭐ 0% | ✅ 0% |
| Lead cost per quote | ✅ 0 SEK | ❌ 200–800 SEK |
| Mobile-first app | ⭐ Native iOS & Android | ⚠️ Partial (web-first) |
| Chat before booking | ✅ Unlimited | ⚠️ Limited |
| Verification (tax, insurance) | ✅ Mandatory | ⚠️ Partial |
| Rich profiles (video, portfolio) | ✅ Yes | ❌ Text + photos only |
| RUT/ROT built into the app | ✅ Yes | ❌ Manual |
| Real-time push notifications | ✅ Yes | ⚠️ Email only |
For pros, what does it really cost?
A carpenter in Malmö reported spending 18,000 SEK on Offerta leads in one quarter and winning 6 of 34 quotes, an acquisition cost of 3,000 SEK per job. The same pro pays 0 SEK per job on HemmaPro and optionally 499 SEK/month for a visibility package to rank on top in their city.
For a small business the difference is hundreds of thousands of SEK per year.
When Offerta still makes sense
If you have a large industrial or commercial project where you want many quotes fast and don't mind markups, Offerta's volume can be useful.
For private Swedish homeowners, HemmaPro is nearly always cheaper, faster and more transparent.
What customers say
"On Offerta I got called by 5 firms within an hour, all wanting a site visit before pricing. On HemmaPro I chatted first, compared 3 written quotes and booked the one I wanted, with no pressure.", Anna, homeowner in Göteborg.
How to switch
Download HemmaPro and post your first request. If you're a pro, create a profile, upload a portfolio and start receiving requests for free.
- Read more about everything in the HemmaPro app
- See how HemmaPro compares against ServiceFinder, Dorunner and TaskRabbit
- Want to join as a pro? Read the benefits
Frequently asked questions
- Is HemmaPro really free for customers?
- Yes. Posting a request, chatting with pros and booking is always free. You only pay the pro for the job.
- So what does HemmaPro charge for?
- Optional visibility packages for pros (typically 499–1,999 SEK/month) and future premium features. No commission on the job itself.
- Can I use RUT and ROT deductions on HemmaPro?
- Yes, deductions are handled directly in the app, the pro invoices you already discounted 30% or 50%.
- What happens to my old Offerta request?
- Nothing, HemmaPro is fully separate. Create a new request in the app and start over without lead fees.
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