Digital marketing for tradespeople: what actually brings jobs
Google Business Profile, Instagram, local groups and platforms. How to prioritise marketing when you have two hours a week.
Most tradespeople have no time for marketing. So do not do everything. Do three things consistently.
Here is the priority order based on how Swedish homeowners actually find and choose a professional.
Priority 1: Google Business Profile
Free, 30 minutes to set up, and often responsible for more than half of inbound calls for local trades. Complete your services, hours, service area, at least 15 photos and reply to every review.
Post a short update every other week. Profiles that are updated regularly rank noticeably higher in map results.
Priority 2: a platform with ready-to-buy customers
Search takes time. A platform gives you requests the same week. The difference between platforms matters: lead-selling sites charge per contact, while HemmaPro lets you bid with no commission.
Compare the options in our breakdown of HemmaPro versus Offerta, ServiceFinder and other Swedish platforms before locking yourself into lead fees.
Priority 3: show the work visually
- Take before and after photos on every job, always from the same angle.
- Film 15 seconds of one step, not the whole job.
- Publish two to three times a week on Instagram and Facebook.
- Always name the town in the caption so the post is found locally.
What you can skip
A 40,000 SEK website before you have steady job flow. A simple page with services, towns, photos, prices and a contact button gets you a long way.
Broad Google Ads with no geographic limit. If you do test ads, set a 25 km radius and budget per town.
Measure what matters
Track three numbers every month: number of requests, win rate and average order value. Any marketing that moves none of them should leave your schedule.
A pro who goes from a 20 to 35 percent win rate earns more than one who doubles lead volume.
Frequently asked questions
- How much should I spend on marketing?
- New firms typically spend 5 to 8 percent of turnover, established firms 2 to 4 percent.
- Do I need my own website?
- Eventually yes, but a complete HemmaPro profile plus Google Business Profile is enough to get started.
- Do Facebook groups work?
- They give volume but rarely quality, and you almost always compete on price alone.
- Does a HemmaPro profile cost anything?
- No. The profile is free and there is no commission on jobs you win.
Want more jobs in your city?
Create a free professional profile on HemmaPro. Zero commission, direct customer contact and local requests every week.
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